StartupsMetricsGrowth
The First 90 Days After Launch: What Startups Should Actually Track
Launch is the beginning of the real test. Here's what to watch in the first three months.
Nexaura Labs Team
The weeks right after launch generate more useful signal than any planning phase before it. The trick is watching the right numbers.
Track this, not vanity metrics
- How many visitors complete the core action, not just how many visit
- Where users drop off in the first session
- Whether early users come back without being prompted
Traffic and page views feel good but don't tell you if the product works. Retention and completion of the core workflow do. Build your first 90-day dashboard around those two things.