How to Price Ongoing Product Support Retainers

Launch is not the end of product work. Bugs, small features, and dependency updates keep coming.

Retainers work when hours, response times, and excluded work are explicit.

Offer tiers: monitoring-only, light iteration, and active product partnership.

Track used hours transparently. Surprise invoices destroy relationships.

A healthy retainer keeps the product improving while the studio's roadmap stays predictable.