How to Plan a Product Roadmap After MVP Launch

After launch, stop guessing from the pitch deck. Rank work by evidence from users and metrics.

Split the roadmap into keep-the-lights-on work, growth experiments, and strategic bets.

Resist rebuilding everything. Patch the friction that blocks activation first.

Review the roadmap every two weeks early on. Monthly reviews are too slow while learning is fast.

A studio retainer can help ship the next slice while you decide whether to hire in-house.