How to Brief a Landing Page Redesign

Start with the primary conversion: waitlist, demo booking, or purchase. One page, one job.

Provide current analytics, objections from sales calls, and the proof assets you already have.

List mandatory sections and banned distractions. Redesigns fail when everything becomes a priority.

Share brand constraints and technical limits like CMS needs or tracking tags.

A sharp brief turns a redesign into a measurable experiment instead of a subjective taste fight.