ProcessAgenciesFounders
How to Brief a Development Agency (Without Wasting Everyone's Time)
A vague brief leads to a vague product. Here's what to bring to the first call.
Nexaura Labs Team
The quality of a project's kickoff call usually predicts the quality of the project. A few things prepared in advance save weeks of back and forth.
Bring to the call
- The one problem your product solves, in one sentence
- Two or three sites or products whose design you like — and why
- A rough target date, even if it's flexible
- Any existing brand assets: logo, colors, fonts
You don't need a finished spec — that's what the scoping phase is for. You do need clarity on the problem, because no amount of design polish fixes a vague brief.