ConversionLanding PagesGrowth
A/B Testing Your Landing Page: Where to Start
You don't need a dozen variants. One good test at a time beats a scattershot approach.
Nexaura Labs Team
A/B testing sounds like a growth team's job, but a single well-run test is within reach for any founder with enough traffic to matter.
Start with one variable
- Test the headline before the button color
- Test the CTA copy before the layout
- Run it long enough to reach a real sample size, not a gut feeling
Most early-stage sites don't have the traffic for statistically rigorous multivariate testing — and that's fine. One clear test at a time, based on your biggest assumption, beats testing everything at once.